Loading up on Coal Ready for Christmas

Some of the best returns come from taking the other side of a business, making decisions where economics isn’t the driving consideration.

You can read the Observation list here.

We recently reached the other end of the spectrum from Milton Friedman’s “The Social Responsibility of Business is to Increase its Profits”, where for a window, emissions reduction and ESG score mattered more than profits (this is now changing with the likes of BP and Shell “pivoting back to fossil fuels”).